A bit of a Cinderella story, Alessandra Brawn's life took quite the turn upon meeting husband Jon Neidich, beloved New York restaurateur responsible for such haunts as Acme, Happiest Hour, and Tijuana Picnic. After working in PRĀ for lingerie brandĀ Kiki de Montparnasse, she helped co found Chapel, along with husband Jon and friend Patrick Matamoros, a collector's haven for vintage rock-n-roll tees.