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Lorenzo Martone & Friends Celebrate the NYC Launch of Martone Cycling Co.

Where: Paramount Hotel Who was there: Guests included Marc Jacobs, Lorenzo Martone, Marjorie Gubelmann, Luis Fernandez, Jeremiah Brent, Nate Berkus, Mickey Boardman, Allegra Ouroussoff, Simon Collins, Dr. Lila Wolfe, Rogan, Dustin Patrick Smith, Stacey Jordan, Brian Atwood, Amanda Setton, Peter Som, Marcus Teo, Rafe Totengco, Alex Repola, Simon Huck, Robert Reus, Nikki Scrivener, Brian Wolk, Claude Morais, Kristian Laliberte, Cory Bond, Douglas Friedman, Claudia Lebenthal, Jodie Snyder, Danielle Snyder, Carlos Souza, Charlene de Ganay, and Alejandro Ingelmo. [Marc Jacobs, Lorenzo Martone] Other details: The NYC Launch of the Martone Cycling Co. kicked off with a special party which took place last night at the Paramount Hotel. (The Martone Cycling Co. bikes are being retailed in the Free & the Brave shop located within the hotel.) Martone, who sported the brands signature red chain as a tie bar, was visibly excited by the launch and cheerily greeted all of the guests. Marc Jacobs was in attendance, as well as Paper Magazine's Mickey Boardman, shoe designer Brian Atwood, and Marjorie Gubelmann, who DJ'd at the party. [Lorenzo Martone, Amanda Setton] [Kristian Laliberte, Danielle Snyder] [Lorenzo Martone, Stacey Jordan, Brian Atwood] [Jonathan Cheban, Simon Huck] [Peter Som, Marjorie Gubelmann, Marcus Teo] [Photos via BFA]