Last Night's Parties: Cameron Diaz Unveils The New TAG Heuer Flagship, La Marque Celebrates Its Launch With A Chic Cocktail Party & More!

TAG Heuer Flagship Store Opening and After-Party

Where: TAG Heuer / MoMA Other details: Last night luxury watch brand TAG Heuer unveiled their newest boutique in Midtown. The store is situated on the stretch of 5th Avenue with dozens of high-end boutiques leading up to Central Park. It's also neighboring MoMA, which is where guests trickled in for the after-party. As they want downstairs to the main room, they were treated to custom cocktails by bartenders in lab coats, and performances by contortionists. Actress and brand ambassador Cameron Diaz helped cut the ribbon at the boutique, and arrived at MoMA to camera flashes. She spent most of the party chatting with TAG CEO Stephane Linder, before giving a brief speech to the crowd expressing her adoration for the brand. [Cameron Diaz] [Cameron Diaz, Stephane Linder] [Jeffrey Fowler, Cameron Diaz, Stephane Linder, Amanda Spadaro] [Photo via @guestofaguest] [Photos courtesy of Getty Images]