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Beats by Dr. Dre in NYC

Where: GRAFF Store / Marquee Who was there: Guests included Lebron James, Kendrick Lamar, Rick Ross, Q-Tip, Estelle, Colin Kaepernick, Michael Beasley, Spencer Paysinge, T. J. Ward, Victor Cruz, Cam Newton, Jermaine Dupri, Serena Williams, Jerry Stackhouse, Omar Johnson, and Henri Barguirdjian. Other details: Last night, Beats by Dr. Dre took over NYC with 2 parties celebrating the brand and its new products. First, Beats celebrated the new collaboration with GRAFF at the GRAFF Store, where they debuted a one-of-a-kind, million dollar, diamond encrusted pair of headphones. Estelle performed at the event to a crowd which included Serena Williams, Jermaine Dupree, and Jerry Stackhouse. Following the event, Beats continued to party at Marquee, where they had Lebron James, Victor Cruz, Colin Kaepernick, and more show up for some late night revelry. Q-Tip from A Tribe Called Quest DJ'd the event, before Rick Ross performed for the crowd. In addition, Kendrick Lamar unexpectedly performed a slew of hits at the end of the night for the lucky partygoers. [LeBron James][Kendrick Lamar] [Rick Ross][Colin Kaepernick] [Photos courtesy of Noam Galai]