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Roger Vivier Celebrates Its “Virgule” Shoe

Where: Paul's Baby Grand Who was there: Guests included Bruno Frisoni, Atlanta de Cadenet Taylor, Olivia Bee, Paul Sevigny, Courtney Love, Genevieve Jones, Hamish Bowles, Kate Young, Lynn Yaegar, Natalie Joos, Nicky Hilton, Annabelle Dexter-Jones, Eric Daman, Gabrielle Swan, Abigail Jorgensen, Abel Van Oeveren, Jeroen Smits, Laura de Gunzburg, Jim Shi, Elizabeth Gilpin, Tali Lennox, Keegan Singh, Eric Wilson, Sam Broekema, Rickie De Sole, Emanuele Della Valle, Michael Avedon, Esteban Cortazar, Guido Callarelli, Allison Aston, and Nick Remsen. Other details: Creative Director Bruno Frisoni gave Roger Vivier’s iconic comma-shaped heel, Virgule, a modern twist. Frisoni tapped 19-year old photographer, Olivia Bee to photograph model Atlanta de Cadenet Taylor for the re-launch campaign. Frisoni explained how he reinterpreted the iconic Virgule heel: “We played with colors, cuts and when it’s a good piece, you don’t need to do too much. Changing something, maybe the material of the heel to a flashy, metallic color – just give it a cool [spin]!” [Atlanta de Cadenet Taylor, Bruno Frisoni, Olivia Bee] To celebrate the heel’s makeover, Frisoni celebrated with de Cadenet Taylor and Bee at Paul Sevigny’s much-anticipated Paul’s Baby Grand. Waiters, outfitted in uniforms designed by Chloe Sevigny, served pink cocktails garnished with edible flowers. “This is a great place to party!” exclaimed Vogue’s Lynn Yaegar on Sevigny’s latest outpost. Backstage footage from the ad campaign was projected onto the floral wallpaper, serving as the perfect backdrop for Bee’s campaign, which was photographed on the streets of Paris. “We were looking for a younger way to interpret it, to show young women being together, being with fashion and having their own style. [We wanted to project] rock and roll attitude but in a very playful way, nothing very serious, nothing very deep, nothing very dark”, explained Frisoni on Roger Vivier’s collaboration with Olivia Bee and Atlanta de Cadenet Taylor. Nicky Hilton mirrored Roger Vivier’s colorful spirit in a cobalt blue Valentino frock. Atlanta de Cadenet Taylor later took over the DJ booth, sending Frisoni dancing across the black and white tiled floor. Guests continued to dance throughout Sevigny’s TriBeCa hotspot, where time nearly stood still. Upon glancing at her iPhone, Laura de Gunzburg, exclaimed, “It’s 10 o’clock already?!” [Atlanta de Cadenet Taylor]