Jessica Simpson is set to be a fashion mentor; malls may be making a comeback; Simon Doonan has the answers to why gay men don't get fat; a list of places to pee when shopping in Soho; a lesson in making cutoffs; a look at more resort collections; plus a birthday for Mary Kate and Ashley Olsen. It's all here in today's Fashion Files!!!
1. Jessica Simpson, Fashion Icon? The pop star has made billions on her brand and will be serving as a fashion mentor on a new NBC reality show where an unknown designer will get funding to start their own brand.[E!]
2. During the recession even teens fled from the malls. Now, as things slowly recover, malls are back as a suburban landmark. [CNN]
3. Simon Doonan, the Creative Director at Barney's, is hilarious and you can bet his new book Gay Men Don't Get Fat will be too. It will be out in the spring of 2012. [Racked]
4. Fashion Tumblr Textbook has an amazing map of places to pee in Soho. [Textbook]
5. Starting today, W is launching a new brand campaign, dubbing the Condé Nast monthly as “Fashion’s After Party.” [WWD]
“When you look at Fashion’s After Party, that means it is exclusive, it’s insider, it’s the place where the fun happens and the heels get kicked off,” said Nina Lawrence, W’s publisher. “That’s the personality of W and it is not — it is not — the brand position of any other magazine out there.”
6. All you need are scissors, an iron, thread, and some pants that are just itching to be a pair of shorts. Learn how to do your cutoffs three different ways. [Refinery29]
7. Mary Kate and Ashley turn 25 today! For the Olsen obsessed, myself included, here is a look at all the fashion trends the twins are responsible for, including thicker brows. [Styleite]
8. Marc Jacobs has revealed his resort collection. I'm feeling conflicted. Thoughts? [Fashionologie]
9. A resort collection I love? Olivier Theyskens' Resort 2012 for Theory. Drooling over the slouchy luxe garments. [Fashionologie]
10. Move over Andrej Pejec! Twenty-one-year-old transgender model Valentijn de Hingh is taking the industry by storm. [Fashionista]