As you've probably learned the hard way, shopping online for clothing can be tricky since it skips over the oh so important fitting room process. Bonobos, the largest online menswear brand in the States, has found a solution to these e-retail dilemmas with the introduction of their Guideshops. These brick and mortar Bonobos showrooms allow customers to check out the threads in person and try them on for size, all with the help of Bonobos Guides, the experts in the line's products, style and fit on hand to give shoppers a one-on-one, personalized offline shopping experience.
Having already set up locations in New York, Boston, Georgetown and Chicago, as of today the west coast now has its own Bonobos haven with the opening of the Bonobos Guideshop San Francisco. Last night Bonobos founder and CEO Andy Dunn hosted an opening party at the new digs for top local customers, tech and fashion industry VIPs, and investors. Located in San Fran's iconic Union Square Shopping district, stylish gentlemen with their lady friends in tow came out to celebrate the arrival the Guideshop where they were given the royal treatment of shopping experiences with the Bonobos Guides over cocktails and hors d'oeuvres as they scoped out the newly renovated space and Bonobos products on display.
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