What do you think is the most important thing to look for in a bra or piece of intimate apparel?
100% how it makes you feel when you wear it. In our minds, confidence is the ultimate sexy, and feeling good + comfortable in your own skin is the first fundamental step. When you think about underwear as an investment in yourself – the first thing you put on in the morning, the last thing you take off at night – it elevates the role it plays in your wardrobe. Quality, comfort, design and fit all matter. [Photo via @negativeunderwear]
