So Negative is totally functional, but is it sexy?
Yes, definitely. With Negative, we’re advocating for a new definition of sexy – a less forced, less frilly, less pushed up – more effortless (almost quotidian) version of sexy, one that reflects a more contemporary feminine sensibility. Women are sexy as they are – without all the bells and whistles. Our line is a reflection of that perspective. [Photo via @negativeunderwear]
