Numerous icons and celebs like Gaga, Rooney Mara and Katy Perry have donned your creations. What are your thoughts on celeb culture?It’s really exciting when someone in the limelight wears the label. It obviously raises visibility and helps to project the name. But in fashion, you’re only as good as your last collection, so I’m far more concerned with developing a super-cool, durable aesthetic that appeals to avant-garde customers around the world.
Numerous icons and celebs like Gaga, Rooney Mara and Katy Perry have donned your creations. What are your thoughts on celeb culture?
It’s really exciting when someone in the limelight wears the label. It obviously raises visibility and helps to project the name. But in fashion, you’re only as good as your last collection, so I’m far more concerned with developing a super-cool, durable aesthetic that appeals to avant-garde customers around the world.
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