Upon its release, Jim Beam’s “The Girlfriend” commercial had men everywhere trying to get their hands on “The Bourbon." The ad portrays the perfect girlfriend; smoking hot, slightly foreign, and very understanding. She prefers men who are slightly overweight with back hair. Her provocative demeanor and skimpy clothing effectively aroused Jim Beam’s target audience. The killer combo of sex appeal and humor in this commercial definitely hits home for Jim Beam.
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