The "Most Interesting Man in the World" campaign for the Mexican beer Dos Equis is a brilliant example of effective advertising. Not only are these commercials hilarious, but they also created unrivaled brand recognition for Dos Equis globally. The "Most Interesting Man in the World" bowls overhand, has blood that smells like cologne, and is the life of the parties he didn't even attended. His awesomeness has caused television viewers everywhere to live by the motto: “I don’t always watch commercials, but when I do, I prefer Dos Equis.”
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