I've found that SXSW could be a bit of a boys club, but "Into You" is featuring a ton of women artists. Did you set out to lend a female voice to the show or was that something that happened more organically?
Everything is a boys club, not just music. I didn’t set out to put together a “female only” show because if you look at the lineup, it’s not that. We wanted to showcase artists we’re excited about, who are making interesting work-regardless of gender identification.
[Mayan Toledano]