If the president is going, it MUST be cool. Today marks the start of our favorite multidimensional tech/movie/music festival, South by Southwest. All of the industry's coolest kids (including us, see ya there!) are heading down to Austin to catch up on the latest interactive innovations, newest films, and rising bands. And yes, even Barack and Michelle Obama will be there. Of course, no festival is complete without a ton of parties, so click through for our can't-miss events at SXSW 2016.