FRAME Denim: Hair

FRAME hairINSPIRATION: “The FRAME Denim girl has a relaxed attitude and bohemian sensibility. Using Ali MacGraw’s 1970s youthful beauty and iconic style as our reference point this season, we departed from the typical ‘perfect hair’ seen in fashion and created a natural realism with very loose, roughed-up, textured waves.” —lead stylist Tamara McNaughton for Cutler/Redken GET THE LOOK: 1. PREP: Starting with wet hair, apply Cutler Volumizing Spray throughout, placing an emphasis on the roots to establish a solid base for the look. 2. BLOW DRY: Next, create a clean part down the center and, using a round brush, blow dry hair section by section. 3. CURL: Fashion natural-looking waves by using a 2" barrel to curl hair, starting from the back of the head and working your way to the front. (Pro tip: This curling action is meant to enhance texture and movement, so keep the curls loose and steer clear of the roots.) Simultaneously, spray Redken Fashion Work 12 Versatile Hairspray to lock in the shape. 4. FINISH: Finish by tousling hair for a messy, easy look. Apply Redken Fashion Waves 07 Sea Salt Spray liberally throughout, massaging at the roots and working it into the ends, for additional texture and hold. [Photo courtesy of FRAME Denim]
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