Gucci's "Forever Now" Exhibition

On May 28th in São Paulo, Brazil, Gucci's Creative Director, Frida Giannini and President and CEO, Patrizio di Marco hosted a star-studded private cocktail party to celebrate the opening of the House’s first temporary museo in São Paulo’s JK Iguatemi Mall. Giannini and di Marco were joined by Carlos Jereissati Filho, CEO of Iguatemi, who hosted a dinner in Giannini’s honor the previous evening. Guests, such as Camilla Belle and Toni Garrn, enjoyed a night of fashion, music, and cocktails.

The three-week Gucci Museo “Forever Now” exhibit replicates the House’s Florentine museo, a living space encapsulating its “Forever Now” philosophy that pays tribute to Gucci’s heritage while looking to the future. Boasting an array of archival and contemporary pieces, party goers were exposed to the beautifully crafted designs, all of which had distinct influences of Bamboo, Flora, Travel, Horsebit, Première, and Made to Measure.

Who Was There: Guests included Fernanda Abdalla, Carla Amorim, Sandro Barros, Camilla Belle, Dudu Bertholini, Chris Bicalho, Georgina Brandolini, Juliano and Leticia Cazarre, Rene Behar, Mariasole Cecchi, Felipe Diniz, Carol Francischini, Toni Garrn, Esther Giobbi, Juliana Jabour, Vanda Jacintho, Iara Jereissati, Jeff Leatham, Fernanda Motta, Roberto Paz, Kelly Piquet, Chris Pitanguy, Rui & Luisa Porto, Tatiana Rosato, Amir Slama, Silvana Tinelli, Paolo and Erika Zullo.

[Photos courtesy of Neil Rasmus/BFA]