This past weekend's lineup at The Surf Lodge featured performances by Chelsea Cutler, Shallou, Zedd... and a chic Yves Saint Laurent takeover to boot.
The one-of-a-kind consumer experience celebrated YSL Beauty's new Eau de Toilette, "Y", inspired by rock legend and the maison's muse, Lenny Kravitz. The fresh fragrance has notes of French lavender and woody incense, while the clear blue liquid evokes a connection to the sea and natural elements found out East.
The takeover kicked off with an intimate VIP fete complete with private dinner, black and chrome décor, scent exploration on the sand, live artistry by Gianni Lee who created a mural with YSL beauty bags as his canvas, and a late night dance party illuminated in cobalt blue. The property also got an all-YSL-everything update for the occasion, from beach pillows and surf boards, right down to branded firewood. Every detail was considered.
The residency provided guests with an experience meant to capture everyone's bold individuality with custom bottle engravings on-site, treats, and shoppable product from the brand’s assortment.
Click through for a peek inside YSL Beauty's stylish Surf Lodge moment!
[Photos courtesy YSL Beauty]
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