Lo Bosworth Alexandra Richards

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On Friday, Juicy Couture along with Guest of a Guest gathered industry influencers and friends to celebrate the launch of Viva La Juicy Noir, the newest fragrance from Juicy Couture. Montauk is notoriously filled with tastemakers all summer long and the Viva La Juicy Noir soiree was no exception - with high profile guests including Lo Bosworth, Matt Kliegman from The Smile, David Hirsch and DJ Alexandra Richards spinning tunes. Guests were treated to a fragrance bar, signature cocktails from Georgi Vodka, Ben Watts’ Watts Up Rose, and delicious hor d'oeuvres by Mary Giuliani catering. Click through for more photos from the Night is for Noir party!