Style Your Own Sole With TOMS Shoes At Sole East

by KRISTIN LUCIANO · July 2, 2009

    [Blake Mycoskie, Rachelle Hruska. Photo by Maxine Hicks for NYT] Looks like one our favorite entrepreneurs, Blake Mycoskie, is bringing his philanthropic shoe company, TOMS Shoes to Montauk this 4th of July weekend. After spending Mycoskie's first visit to Montauk with him earlier this summer, the experience must have left some impression to want to return back. TOMS shoes will be hosting a Style Your Sole Party on July 4th that will kick off the opening of a TOMS Shoes Pop-Up Shop located at Sole East.

    The shop will be open from July 4th through September 2009. At the Style Your Sole Party guests can buy their own pair of white canvas TOMS Shoes and design and style them to their personal liking. Started in 2006, TOMS Shoes was founded upon the belief of "One for One." Mycoskie is a firm believer in, "using the purchasing power of individuals to benefit the greater good." The "One for One" model is the belief that for every pair of TOMS shoes purchased, the company will donate one pair to a child in need. Presently TOMS has donated over 140,000 pairs of shoes to needy children worldwide. Stay tuned for further updates on TOMS Shoes and other pop-up shops throughout the Hamptons.