Life feeling a bit boring lately? There's nothing like a new piece of sparkly, colorful jewelry to perk things up! And lucky for you, East Hampton is now home to the most brilliantly playful brand around - Alison Lou.

Their literal jewelry box of a store is perched over on Newtown Lane, and trust us, you'll spend more time in here than any other shop in town. Pouring over their cases of arm and ear and hand candy!

Currently, to create the safest and most welcoming environment, the boutique is only allowing 2 shoppers inside at a time, with curbside pick-up available for those who know exactly what they want and can't live another minute without a pair of their cult-status Jelly Earrings (if you know, you know). Most exciting though is Alison's pledge to indefinitely give 15% of all sales to The Loveland Foundation, which helps support communities of color, particularly focusing on Black women and girls.

Click through for ten of our absolute favorite, beyond-worth-the-splurge, coolest-girl-in-the-room pieces. Bonne shopping!

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