How did the team finally come together to launch it?
I think it was about 5 degrees with as many feet of snow surrounding our car in the driveway. Sitting over Montauk brews in January in the MTK basement of our head of security Charlie Weimar. Ok lots of beers. It was cold. What do you want from us? We gathered our core group and hashed out everything we wanted to make this company into. Jesse was galavanting around somewhere warm but he joined via satellite (technically we can all say that now which is freaking awesome). Partnered with Autumn Berrang and Taylor Harkey from Adjective and Co, as well as various other partners in both design and business, we began to really build a brand and voice that was not only different but challenging and fun. If we wanted easy I think you'd see an entirely different magazine.
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