How does Whalebone Media tie in with its sister company Whalebone creative?

Jesse Joeckel's brand is really the catalyst to how Whalebone Media developed so quickly. His eye for design, commitment to the community, and laid back approach essentially laid the groundwork to our entire aesthetic. We were frightened when the first issue came about. It was a good friend of ours brand he'd built over 5 years, and here we were wanting to turn it into this media channel. It could have all gone to hell, but luckily we've got a great team behind us in everything that we do, and our design team led by our Creative Director Taylor Harkey was able to match Jesse's style, and make it our own with the magazine. Long story short, Jesse is our friend and partner, and we challenge each other to do cool things. [Photo via @whalebonecreative]
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