Rosé Rock Star: Meet Jesse Bongiovi, The Hamptons' Hottest It Boy

High roller hotties may be a dime a dozen out East, but only one of them has managed to launch his very own vino empire by the time he was 23.

Jesse Bongiovi, son of Jon Bon Jovi, doesn't just have rock star blood running through his veins - dude practically eats, sleeps, and breathes rosé. Earlier this year, the Notre Dame football star decided to dive into the art of winemaking, teaming up with dad and legendary French vintner Gérard Bertrand to produce the perfect pink juice to fuel pretty young things partying through the summer. The result? Hampton Water, a light, crisp, and dangerously delicious blend of Grenache, Cinsault and Mourvèdre grapes from the South of France. Sophisticated taste with a penchant for fun - just like Jesse himself.

After meeting Jesse in Miami at the epic Versace Mansion launch party of Hampton Water, we knew he was about to blow up the bachelor scene back in New York. We mean, he's funny, adorable, and can talk about wine for hours. *Swoon* 

Sure enough, it's been a whirlwind. Parties in Montauk, popping bottles on Manhattan rooftops - both Jesse and his wine have made appearances at every seasonal hot spot on the scene. Then again, he's been heading out to the Hamptons since he was a kid, so he's always known a thing or two about making the most of his summers.

We caught up with Jesse again over a few glasses of wine (duh) on a Friday in New York City, at the pink rooftop wonderland that is Make Believe at the SIXTY LES. We could think of no place more appropriate to heat things up with the Hamptons' hottest It Boy - and ladies, he's single!

[Photos by Yumi Matsuo Photography]