The Surf Lodge concert series is a summer staple. What goes into choosing (or approving) the performers?
I think firstly having a clear vision of type of experience you are creating. From there I work with Brooke Wirth from C3 Presents, who really gets my music sense and helps me curate the bands we have perform.
How do you keep the vibe fresh, without losing the signature features people love about it?
I think we set pillars of Food, Music, Art, Wellness to define The Surf Lodge. We stay true to those pillars and just give a new voice to those pillars based on who we work with each summer.
[Photo via @thesurflodge/BFA]
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