What PBR does do with their marketing budget, instead of developing condescending packaging innovations, is sponsor events that their target hipster audience will enjoy, like the Insight Store event that these photos come from, which celebrated a new Garage Art t-shirt line at Insight with art, music (from DJ Tilt and Jonti of Stone's Throw) and drinks. In retrospect, this may be a superior way to keep your brand in the public consciousness, as opposed to developing a can that visually informs you when your beer is cold. Not to insult people who don't have hands and therefore can't figure it out any other way, but they may have trouble accessing the beer anyway.
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