But we're not here to bash PBR; overwhelmingly incredible taste was never really part of the equation. No, PBR wins because it's a beer that you can drink 10 of, in one sitting, out of a really cold can that doesn't have a vented wide-mouth, mountains that turn blue, a frost-liner, or any of the other profoundly idiotic "innovations" that make Bud Light, Coors Light and Miller Lite such a drag. Oh wow, Miller, you add the hops three times, and therefore it tastes great? I'd go the opposite way and suggest that if triple-hops brewing something makes it taste like Miller Lite, it's a pretty strong argument against the wisdom of triple-hops brewing something.