Rule #5: Be Unique
How many Darth Vader needlepoint sweaters exist in the world? One? Well, probably two, as I'd imagine James Earl Jones owns the original, but not a lot, is the point. I don't even know if Abercrombie is still a thing, but if it is, why would you want to wear the same faux-distressed embroidered t-shirt that every date rapist in America already has?