Keep The Production Design High
A little confidence goes a long way when you're powering through a night you know you're going to regret the following day. While that can come from many sources and/or substances, one of the easiest ways to assure yourself that you made the right call going out is a memorable, unique setting. That's why Grimes complements her lo-fi, gothy electronica grooves with stage decor and lighting that keeps the mood sensually creepy. When you're trying to stay awake in an Econ discussion section this morning, "I was partying in a tripped-out graveyard orgy" sounds a hell of a lot more justifiable than "I pounded a fifth of Beam playing Xbox," no?
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