2. Sir Richard Branson: Virgin Vines
Why
wouldn't Sir Richard Branson have his own brand of wine? The Virgin Group mogul founded
Virgin Vines back in 2005 and targeted it towards, well, ignorant young people who don't really care for all the wine speak and just want something that tastes decent and can get you feeling really loose and confident for $15 or less. The
early ad slogan for Virgin Vines was "unscrew it, let's do it" which, however crass, I respect for its shameless lowbrow angle and honesty in the often pretentious wine world.
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