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Can you smell it in the air? Yup, we're in the midst of awards season. Getting primped and prepped is of utmost importance at the moment, and Blo W Hollywood, a luxury blow dry bar, will help you in the 'do department with their new awards season style menu. Last night, they premiered these new hair styles with a VIP event at the Blo W Hollywood location for some of the town's top tastemakers.