Silicon Valley descended upon Hollywood as SWEEBLE hosted an epic launch party for their new social network at the TCL Chinese Theatre in Hollywood. Guests included rapper Lil Romeo, Robin Antin, model Anya Benton, UFC fighter Christos Giagos, and MMA fighter Ian McCall. So what is Sweeble? Sweeble is the first social media app that focuses on intensity-based interactions, measuring how much a user “Likes” content based on the amount of time they hold down the heart icon. It debuted as the #3 trending app in the Apple store within 24 hours of launching.
To keep with the jelly fish theme based on the Sweeble logo, guests were greeted with craft cocktails in jelly shot form by Ludlows Cocktail Co. Other sponsors included Bulldog Gin, Core Water, GIF video booths by HotPoint App, with bites provided by Free Range L.A., DK's Donuts and Coolhaus.
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