KIN Celebrates E-Commerce & L.A. Fashion

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For those of you shopaholics… ahem fashionistas like moi, Boutique Week in L.A. is like Christmas come early. With some of the hottest boutiques offering discounts on current merchandise, there is no reason to sit at home twiddling your thumbs.

Coinciding with this fabulous week of shopping mayhem was the launch party for SHOROOM, a multibrand store by KIN sponsored by Sabre sunglasses. KIN, a trendy boutique in West Hollywood is expanding their store as well as launching their online store.

An open bar with ample amounts of Flawless vodka and Monster energy drinks, guests were ready to mingle and shop, despite the rain (which we all know scares Angelenos from stepping out into the treacherous elements). Attendees ranged from your typical hipsters, designers, sugar daddies with their sugar babies, and rappers… Yes, I did say rappers (random).

The event also showcased some newbies on the apparel scene. Known for their sleek headphones and owner Val Kolton's Hollywood Hills home which you've likely been to since he tends to treat it like a South Beach nightclub, V-MODA is now a fashion line.  The brand presented their fall 2010 collection of sexy zip up dresses and high wasted leather shorts (because leather shorts are so necessary for every wardrobe).

The party can pretty much be summed up with an overheard guest's phone call to a friend: “It’s worth it to come down. I’ve already done some MAJOR damage!”