Rachel Zoe Launches The ZOE Media Group
Where: Sayers Club
Who Was There: Rachel Zoe, Nick Verreos, Rodger Berman, Joey Maalouf.
Other Details: In case you were worried that super-stylist Rachel Zoe wasn't plotting to take over the entire world, yesterday's launch of her cross-platform ZOE Media Group should probably allay those fears. In addition to the existing ZOE Report, Zoe plans on releasing ZOE Beautiful, a hair/makeup/fashion how-to platform, and AccessZOEries, which is not a typo and probably also has something to do with accessories. As several other media outlets noted, this party, while seemingly flashy and expensive enough (it was at an SBE property, after all), seemed a little lacking in star power, with most of the VIP guests coming directly from Zoe's entourage of stylists.
[Rachel Zoe via]