Model, TV star, and certified Hot Mom™ Hope Smith has added beauty founder to her resume thanks to her new skincare line, MUTHA. Created in her kitchen as a way to prevent stretch marks, the body butter quickly became a cult favorite among her A-list friends, and is now available to the masses via the brand's website and, starting this weekend, trusted beauty hub Violet Grey.

This week, Hope was joined by Violet Grey founder, Cassandra Grey, to celebrate MUTHA's launch on the site with a glam luncheon at Hope's Malibu home. Influencers, celebs, and close friends of the brand enjoyed a three-course lunch by Hope's personal chef, Armando Yagües, as she explained the inspiration behind the product, which aims to give women confidence through all the cycles of their life. Fun fact? MUTHA also donates proceeds to midwife and nurse education programs where maternal mortality rates are the highest.

Click through for an inside look!

[Cassandra Grey, Hope Smith]