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Opening right across the street from Fred Segal, the sleek and sensible Canadian fashion line Joe Fresh at jcpenney kicked off its pop-up shop with a swanky launch event last night. Tastemakers, celebrities and fashion-minded locals turned out for the party where they go a first look at the threads, enjoyed a live performance from Nikki Reed and Paul McDonald, and DJ sounds by Ana Calderon and Rumer Willis.
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