Trollbeads' West Coast Launch Party

Go HERE for more photos by Kenneth Tsi and tag yourself and your friends!

When you hear "trollbeads" your mind may go directly to the magical dolls with rhinestone bellybuttons and bright heads of hair. However, Trollbeads aren't the treasure of Trolls, but actually a Denmark-born jewelry company that has been creating beautiful pieces since the 70s.

Trollbeads made its left coast debut at RockSugar Thursday night with a classy launch party, and no Trolls in sight.  The jewelry company stepped up its game for their west coast introduction and this was not your average cocktail party.  For the special event, guests were greeted by jewelry stylists who made each attendee a personalized bracelet. Each guest's customized wrist-wear met their personal taste as they were able to select beads of their liking from the "jewlery bar" and told the story of their life through the beads strung together.

The event continued with cocktails, finger food, and plenty of jewelry to browse. The beading festivities also raised money for The Breast Cancer Research Foundation, with half of the proceeds from their pink beads going to the organization in honor of breast cancer awareness month.

If you're looking for some new customized bling, check out Trollbeads' brand new boutique in the Westfield Topanga Mall.