Who Is Francesca Aiello? Meet The Bikini Queen Of Instagram

Thanks to her focus on social media marketing, the brand has grown organically over the years and has expanded to include ready-to-wear clothing, activewear, and beauty. It's sold at luxury retailers Bloomingdale's, Saks, Revolve, and Kith, and has put out a number of exclusive collaborations. This year, mega-brand Victoria's Secret reportedly dropped $18 million for a minority stake in the company.