Motivation
Staying motivated is essential in finishing a Beerathon. It's one thing to begin training; it's another to stay motivated through the finish. We know that drinking 26 beers will not be easy, and many finishers say it was even tougher than they thought. Officially, the Beerathon organizers discourage you from overindulging, noting that the Beerathon is for all beer lovers and one mustn't force themselves to drink everything just to prove a point. But we call bullshit on that. Alex is winning this thing, or he's not coming home.
To help Alex stay motivated and positive, he's been watching reruns of "Cheers" on a bar stool in his living room to simulate being "in the zone" on game day.
GOOD LUCK, ALEX! We'll be at the finish line with a barf bag and a stomach pump.
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