Okay, so you posted a black square to your Instagram and retweeted a bunch of things in support of destroying white supremacy. Now what? Eventually, the protests will end and we’re going to move onto the next crisis (which appears to be the new normal). So what can you do in the long run to be an ally?
Well, for starters, if you’re as far down the YouTube beauty rabbit hole as we are, you can support Black YouTubers by subscribing to their channels. Watch their content, and you’ll learn whether the brands you’ve been purchasing from are actually making products that work for everyone, and not just for those at the lighter end of the shade spectrum.
You’ll also learn about racism in the beauty industry, dispel some beauty myths (Black women can wear bronzer, pastels, and anything they damn well please), and see some fabulous eyeshadow application techniques. And on top of everything, the women on this list just make fabulous content, so why not support their channels? (Note: This list is by no means exhaustive. See who these YouTubers support, and then go follow them, too! Your subscription feed can never be too long.)
[Photo via @andrearenee00]