A few years ago, a makeup beginner could go on YouTube to figure out how to blend eyeshadow, where on the cheek to start applying blush, and how to pick a foundation shade. Now, we have hundreds of tutorials that feature cut creases, contouring, non-touring, baking, and two hundred ways to sculpt your brows. On top of that, we, the YouTube viewer, must sift through sponsored videos and determine whether the YouTuber in question believes everything they’re saying. Am I watching a review, you may wonder, or a glorified ad?
After diving deep down the rabbit hole of YouTube videos, I’m here to tell you who to follow, why they’re awesome, and what they've recommended that I can’t stop using.
[Photo via @jackieaina]