Beauty is in the eye of the beholder, but whether you're loving yourself, your partner, or your friends this Valentine's Day, everyone could use a little boost. Hey now, we're not being superficial, there's just no denying that a fragrant bubble bath or a swipe of the perfect red lipstick gives even the most gorgeous face an extra glow of confidence. Click through for all your romantic beauty needs this February. 

[Photo via @lushcosmetics]