If you're not familiar with Winky Lux, let us introduce you to one of the most fun, fabulous and friendly beauty brands on the market. There's their clear lip balm with a real floating chrysanthemum inside, disco lip gloss that changes color to perfectly match you, glitter puff body glitter that will make you the shimmeriest person in the room, and much more. Like, their mascot is a Standard Poodle!

Looking to live your most glam, beauty-blogger life? Their new Lower East Side boutique at 100 Rivington Street is bursting not only with their rainbow palette of products, but beyond cool, très Instagrammable spots to post up and put your best selfie face forward.

From a "dressing room" covered in mirrors, to a pink and green neon playground, click through for a look at the coolest new shop in town to strike a pose! 

[Photos courtesy Winky Lux]