Jonathan Cheban
Before he became a (self-proclaimed) Foodgod, eating his way through Instagrammable bites, Jonathan Cheban was a Hollywood PR maven who launched his own firm called CommandPR in 2001. He threw parties for all the celebutantes in their heyday. Besides being a love-to-hate regular on Keeping Up With The Kardashians, Cheban briefly starred in his own reality show in 2010, called The Spin Crowd (raise your hand if you totally remember it because I sure do). And while he certainly seems to have been hustling his name for over a decade, we all know him because he's Kim's BFF.
[Photo via @foodgod]