Daily Style Phile: Vashtie Kola, Downtown's Sweetheart

Known by NY's tastemaker crowd as Downtown's Sweetheart, the charismatic beauty, Vashtie Kola is a well-known face to LES. Many people still may not know about her but after being featured in the NY Times Style section last week she's sure to be more than a familiar face. Amongst her many talents, she's known for directing music videos, her clothing line called "Violette", and being Pharell's ex. She's typically caught hosting some of the city's hottest downtown parties.

[via]

[via]

Bio:

Vashtie Kola is her real name!

From Albany, New York

Video Director

Designer

Her Projects:

She has her clothing line Violette, created to represent her tomboy flair and high fashion sensibility. Its a mix of uptown and downtown, hip-hop and rock, feminine and masculine, casual and couture. At times she also lends her beauty while modeling for brands like Rachel Roy and Prohibit NYC. In the male-dominated world of sneakers, she made history by becoming the first woman to design a sneaker for Nike's Jordan brand. Her NYC parties, "1992" at CV and "Open at Santos" were and still are guaranteed to spark good times. They bring out the trendiest crowds; from well-known celebs like Diddy, Jay-Z, Drake and many others to NYC young taste-makers and people looking for a great time at a genuinely cool venues. In 2008, "1992" was nominated for Best Party at the Paper Magazine Nightlife Awards.

[via] [via]

[via]

Her Video Directing:

Amongst the many videos she's directed, she's created visual stories for artists like Junior Sanchez, Good Charlotte, Theophilus London and Solange Knowles. And what do you know, she directed Justin Bieber's music video for his 1st single One Time.

[via]

[via]

Why You Should Stay Tuned:

She was recently profiled in the NY Times Style section, need we say anymore? With Vashtie's continued flow of awesome projects she's definitely destined to become a household name, especially if that house is full of NYC scenesters, partygoers and cool kids.