Brett Heyman really knows how to throw a party...

The Patron Saint of Cool Girls and Founder of Edie Parker Flower celebrated the launch of her chill luxury brand's new campaign 'Weed's Come A Long Way, Baby!' with a cocktail soirée at Ding-a-Ling.

Held on the eve of the holiest of holy days, 4/20, the late night bash was a smoking affair, with the city's most stylish lighting up and digging in to hot dogs, nachos and more. 

Marijuana-inspired tinsel, garlands, and wreaths were draped about the room, with DJ's Ruby Aldridge and va$htie turning out the tunes.

Curious to see inside the wild night?

[Photos by Zev Starr-Tambor]