When you live in New York City, it's easy to say you've "seen it all." From parties to pop-up shops, it usually takes a lot to surprise us. But leave it to Glade® to do just that. Last night, fashionistas, It girls, designers, and Djs were turned into scent-enthusiasts at the Glade® pop-up shop in the Meatpacking District, where the star of the party was your feelings. Equipped with a series of different experience rooms, the shop allowed guests including Gypset's Julia Chaplin, Of A Kind's Claire Mazur and Erica Cerulo, and the Flower Girl herself, Denise Porcaro, to explore their very own scent stories, whether it was a winter wonderland of "Anticipation," a "Flirty" boudoir, or a "Fresh and New" bedroom seemingly made out of clouds. DJ Jilly Hendrix worked her musical magic across from an inspiring candle wall that became a face when you blinked, while scent specialists manned a candle bar lined with Glade®'s much-anticipated new products, inviting partygoers to take in the essence of each one. But this wasn't just about smell. Taking it one step further, the pop-up shop also featured a virtual reality room to engage all the senses. Let's just say you haven't lived until you've fallen into a bed of virtual peonies. Click through for an inside look at the innovative event and don't forget to stop by. What will you feel?
Glade® Boutique, 408 W. 14th St. November 18th, 2014 - December 23, 2014 Monday- Friday: 11 am - 8 pm Saturday: 10 am - 8 pm Sunday 11 am - 7 pm
Go HERE for more photos by Marko Krunic and tag yourself and your friends!
Go HERE for more photos by Wendy Ploger and tag yourself and your friends!
This post was sponsored by Glade®.