When you live in New York City, it's easy to say you've "seen it all." From parties to pop-up shops, it usually takes a lot to surprise us. But leave it to Glade® to do just that. Last night, fashionistas, It girls, designers, and Djs were turned into scent-enthusiasts at the Glade® pop-up shop in the Meatpacking District, where the star of the party was your feelings. Equipped with a series of different experience rooms, the shop allowed guests including Gypset's Julia Chaplin, Of A Kind's Claire Mazur and Erica Cerulo, and the Flower Girl herself, Denise Porcaro, to explore their very own scent stories, whether it was a winter wonderland of "Anticipation," a "Flirty" boudoir, or a "Fresh and New" bedroom seemingly made out of clouds. DJ Jilly Hendrix worked her musical magic across from an inspiring candle wall that became a face when you blinked, while scent specialists manned a candle bar lined with Glade®'s much-anticipated new products, inviting partygoers to take in the essence of each one. But this wasn't just about smell. Taking it one step further, the pop-up shop also featured a virtual reality room to engage all the senses. Let's just say you haven't lived until you've fallen into a bed of virtual peonies. Click through for an inside look at the innovative event and don't forget to stop by. What will you feel?
Glade® Boutique, 408 W. 14th St. November 18th, 2014 - December 23, 2014 Monday- Friday: 11 am - 8 pm Saturday: 10 am - 8 pm Sunday 11 am - 7 pm
Go HERE for more photos by Marko Krunic and tag yourself and your friends!
This post was sponsored by Glade®.