Inside Fleuriste St-Germain, The Whimsical Pop-Up Taking Over Soho This Weekend

Everyone's favorite elderflower liqueur is taking over Soho this weekend - and you're invited to join in the celebration!

On Thursday, St-Germain debuted Fleuriste St-Germain, a gorgeous pop-up that's part flower shop, part French Salon, and one hundred percent magical. Developed in collaboration with creative visionaries Laura Kim, the fashion designer behind Oscar de la Renta and MONSE, and James Whiteside, American Ballet Theatre principal dancer and choreographer, the whimsical space is decked out in flowers and unique artwork, with, of course, a wraparound bar and bespoke spritz station where the cocktail magic happens.

At the exclusive opening bash, Kim and Whiteside christened the space alongside stylish friends including Prabal Gurung, Phillip Lim, and Tina Leung. Before taking to the stage for a rapid-fire tête-à-tête inspired by the Proust questionnaire, Whiteside wowed guests with a lively ballet performance, wearing a costume designed by co-collaborator Kim.

Drawing inspiration from the iconic salons of 1920s Paris, where artists and luminaries gathered for conversation and connection, Fleuriste St-Germain will serve as a creative community hub from Friday, August 13th through Sunday, August 15th, inviting visitors to experience beautiful bouquets, innovative sips, and rousing ballet performances all weekend long.

"I loved being a part of Fleuriste St-Germain as a collaborator! It was incredible to see it come to life last night at the opening with the floral installations, intimate salon setting, chic food, cocktails and conversation," says Whiteside. "I hope New Yorkers enjoy the experience and inviting community atmosphere, plus some chic flowers and cocktails… including my Ballerino cocktail, which I think should be in every bar in New York!"

Click through for a peek inside and be sure to RSVP HERE!

[Photos by Hagop Kalaidjian/BFA.com]