On September 24th, beautypress held its Spotlight Day Press Event at Midtown Loft & Terrace. The event brought brands and beauty editors together to form relationships that would expand their presence in the media. Christine Carr, editor at This That Beauty said, "I always love beautypress' events. I always learn about at least one brand I've never heard of before," which proves this event is an excellent way for all brands to promote themselves and maximize their PR outlets.
Brands at this year's Spotlight Day included AcnEase, an all-botanical acne treatment, Bodyography Professional Cosmetics, CLEANSE by Lauren Napier, offering luxury cleansing wipes and makeup remover, KISS Products, the largest manufacturer and distributor of professional quality nail products, Lavera, SPAdet, Sweet Anthem, an American perfumery with captivating fragrances, and True Natural.
Guests enjoyed glasses of champagne while enjoying having their nails and makeup done. Everyone also took to each brand's station, learning about all of the products and testing them out for themselves.
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