beautypress’ fifth and final NYC Spotlight Day took place on November 12, 2014 at Midtown Loft & Terrace. After a year of successful press events in NY and LA in 2014, the final event was nothing less than expected as beautypress brought together 11 brands, 100 press and retailers under one chandelier-decorated roof. Brands ranged from hair care, skin care, cosmetics and fragrance, while editors in attendance ranged from magazine and online editors as well as bloggers. Primp and Polish, a nail salon, treated editors to gel manicures and nail art throughout the day.
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