Inside The Rigby & Peller Lingerie Stylists U.S. Launch

On Thursday, October 1, Rigby & Peller Lingerie Stylists London held a morning press day and evening blogger party in their flagship store on 5th Avenue. Top editors from the city’s best fashion and lifestyle publications were in attendance as well as the city's best fashion bloggers.

Rigby & Peller was celebrating its recent launch of 13 stores across the United States, making this the first time the luxury lingerie retailer has come to America. Rigby & Peller has more than 75 years of experience in the premium lingerie industry and specializes in Lingerie Styling. Each editor and blogger received complimentary Lingerie Styling sessions, matching their unique shape, style and color to the perfect lingerie, swimwear, sleepwear and shapewear. June Kenton, the woman behind the Rigby & Peller brand, was also in attendance from London for interviews with the media. She was joined by her daughter Jill Kenton, Holly Bocock, marketing and PR manager for Rigby & Peller in the UK and Dirk De Vos, director of retail for the store’s parent company, Van de Velde.

Go HERE for more photos of the event by Travis W. Keyes and tag yourself and your friends!